PULSEWEAR
BAND PACKAGING
Adobe Illustrator
This project focused on speculative design, where I identified a problem and developed a solution to address it. The idea was to create a wearable armband for athletes that tracks hydration levels. The band changes color to visually indicate hydration status, and the data syncs with a mobile app that tracks statistics over time.
I began by developing an identity for the product, starting with the logo. The logo features a twisted design to reflect the elastic nature of the band, reinforcing the brand’s core concept.
The project also involved designing the packaging. I created a custom dieline for the box, incorporating a cutout on the front to showcase the elastic material of the band. Additionally, I included clear, step-by-step instructions on how to connect the band to the app on the back. To enhance the user experience, I designed a card inside the packaging with a QR code for easy app download and instructions on how to wear the band properly.
APP SYSTEM
Adobe Illustrator / Figma
The next phase involved developing the app to pair with the band. Since the band connects to an app for tracking hydration, it was essential to design a seamless user interface. I created a home screen that displays the band’s current status and provides easy access to other sections of the app, along with an icon system at the bottom. Additionally, I designed a stats screen to track hydration levels over time. To enhance personalization, I also included a customization feature that allows users to change the band’s color, enabling them to match it to their school colors or select any preferred hue.
BUS SIGN ADVERTISEMENT
Adobe Illustrator
48” x 72”
The next step was to create a bus stop advertisement targeting college athletes, the core audience for this product. Since college students frequently use public transportation, I felt that bus stops would be an effective advertising medium. The design features typography that curves around an arm, visually representing the band itself. I aimed for a bold, attention-grabbing design to ensure it would stand out to any passersby. Additionally, I included a QR code for those interested in learning more about the product.
INSTAGRAM POST
Adobe Illustrator
1080 x 1080p
Additionally, I designed an Instagram post to promote the band. Since Instagram is the most popular social media platform among college students, I chose it as the primary advertising channel. The visuals feature athletes in a gradient, with the band standing out in its own distinct color. The post also includes a tagline and brief descriptions to highlight key features of the product.
BRANDING ELEMENTS
Adobe Illustrator
The final step was to create branded merchandise. I developed the tagline "Time to Hydrate," designing the text to appear as though it’s filled with water, reinforcing the brand’s focus on hydration. I chose to create a water bottle, as it aligns with the brand’s core concept, and also designed a t-shirt and athletic tank. These apparel items could be used in university sponsorship deals, further promoting the brand within the target audience.
