RECORD ROUND-UP

Adobe Illustrator / InDesign
Badges 3” x 5”
Brochure 3” x 5”
Poster 18” x 24”
Tickets 6” x 2”
Instagram 1080 x 1080px / 1080 x 1920px

For this project, I created branded materials for a festival based on the provided brief. The festival is described as "a celebration of record album collecting and music culture in the Deep Ellum neighborhood of Dallas, Texas, aimed at the city’s young adult population." Local vendors are invited to showcase and sell their collections, and the event also features live music, all within a Western theme. 

The brochure is designed to fit inside the badges. I created a record illustration that appears across various materials, as vinyl records are a key element that sets this festival apart from other music events. Additionally, I designed a wordmark with a "trendy retro" style that incorporates a lasso, reinforcing the Western theme. Custom header text was developed to match the wordmark's style, ensuring consistency across all branding elements. 

I chose a slab-serif font to reflect the Western influence of Texas, while the color palette includes tan and brown to evoke a rustic, Western feel. But to appeal to a younger, more contemporary audience, I also added orange and teal accents.