BARNYARD BITES

Adobe InDesign / Illustrator
Packaging

This project focused on creating packaging with a second life. I designed a brand for animal-shaped cookies that can be transformed into collectible piggy banks. Since children love animal cookies, the packaging was designed to be playful and appealing to them. I developed a fun, engaging logo, custom icons, and a brand guide, along with a social media post explaining how to turn the box into a piggy bank. I also created three different animal-themed box designs that are meant to be collected. 

The overall design was inspired by the concept of a piggy bank and the theme of barn animals, which ties into the product name, "Barnyard Bites." The packaging design reflects this by incorporating barn-like elements, with the non-bank portions of the box designed to resemble a barn. 

I chose to repurpose the packaging as a piggy bank to provide children with a fun opportunity to learn about saving money (maybe to buy more cookies!). After prototyping the shape with paper, I finalized the design using my own custom die-line for the box.