Adobe Illustrator
Packaging

This project involved designing packaging for Burpee, focusing on a new seed product line centered around sustainability. The concept I developed revolves around high-oxygen-producing plants that are easy to grow, catering to CO2-conscious individuals living in urban areas. 

The logo features a prominent "O" in a circle, symbolizing both oxygen and the "seed-disc" included inside the packaging. I designed a set of three different easy-to-grow plants, each with its own set of hand-drawn vector illustrations. 

To highlight the eco-friendly nature of the product, I used green as the primary color, while also incorporating blue and purple for the other two packages. These colors are analogous to green, creating a cohesive, nature-inspired palette without feeling repetitive. Each package includes soil, along with a disc containing seeds and built-in fertilizer, offering a complete and sustainable planting solution.