ISU ATHLETICS
CONFERENCE CHAMPIONS LOGO
Adobe Illustrator
Full Front
I designed the t-shirt logo for the ISU 2023 Conference Champions. While I created designs for multiple sports, only the Women's Golf version was produced. I was provided with the required information and logos, and from there, the design was left to my creative direction. It was a fun challenge to balance creativity while still honoring the design standards of the athletic department.
I began by sketching ideas on paper, then translated those sketches into digital form. After vectorizing the logo, I received feedback from my supervisor, which led to some minor revisions before finalizing the design. To give the design a unique touch, I added a "ball" illustration for each sport. For the golf design, I vectorized an image of a golf ball and made custom adjustments by hand to enhance the result.
ISU DISC GOLF GRAPHIC
Adobe Photoshop
1080 x 1333 px
This project involved working within the university’s existing brand guidelines to create social graphics for the ISU Division 1 Disc Golf Team. I started with a team graphic featuring all the team members together. I chose to use action-packed poses of the athletes to create a dynamic and engaging visual, encouraging viewers to spend more time looking at the design.
I focused on the hierarchy of text and its relationship to the imagery, ensuring that the design was both visually appealing and easy to read. Once I was satisfied with the team graphics, I translated the key design elements into a new file for individual player graphics. I adjusted the text and included personalized details for each player while maintaining consistency with the design choices made for the team graphic.
VARIOUS PROJECTS
Adobe Photoshop / InDesign / Illustrator
NIL GUIDELINES 8.5” x 11”
NIL GEAR 1080 x 1080 px
TICKET VOUCHER 3” x 5”
ONE LAST THING 750 x 250 px
SEE HER BE HER 96” x 36”
I worked on a variety of projects for the athletic department at Illinois State University, including web advertisements, ticket vouchers for thank-you cards, NIL guideline handouts, and the "See Her Be Her" poster for National Girls and Women in Sports Day. The "See Her Be Her" poster was completed in a single day, providing valuable experience in the fast-paced world of athletics design.
Each of these projects involved research into athletic design styles. I studied previous designs approved by ISU as well as those from other universities to inform my work. With this research in mind, I was able to design with intention, focusing on text hierarchy and readability, while still incorporating my own creative voice—all while staying true to the university’s brand guidelines.
ISU DISC GOLF POSTS
Adobe Photoshop
1080 x 1080 px
Additionally, I created social graphics for the club disc golf team, including announcements for our new sponsor, our trip to nationals, and team tryouts. Each graphic is designed on a case-by-case basis, maintaining consistent branding styles while not being directly tied to the official brand guidelines. However, like my other internship projects, I still conducted research to ensure the designs aligned with the appropriate tone and aesthetic of disc golf collegiate social media.
