BRICK BY BRICK

Adobe Illustrator
18” x 24”

This project focused on conveying information visually, without the use of words. I chose LEGO as my topic because I enjoy the creation process and have a strong appreciation for the product. It also gave me the opportunity to practice designing within the constraints of an established brand style. For example, I selected a font similar to the one LEGO uses but put my own spin on it for the title of the poster. 

I structured my design steps around the format of LEGO’s instruction manuals, which are known for using no words at all. I broke the process down into what I believe are the nine most important steps and created illustrations for each one. For the color palette, I chose primary colors, as LEGO already uses red and yellow in its branding. Completing the primary color set helped give the design a playful, childlike feel, which aligns well with the brand’s identity.